| |
1. |
To increase the response rate in your promotion |
2. |
To increase the conversation rate in your sales |
3. |
To promote a newly created company or division |
4. |
To inaugurate a new outlet |
5. |
To launch a new product or line of products |
6. |
To move “slow” stock |
7. |
To provide an incentive for your distributions or agents to sell your products |
8. |
For “one-off” purchases |
9. |
For clients achieving cumulative purchase levels |
10. |
To make existing customers spend more money in your business |
11. |
To get new customers |
12. |
To reward your customers for referring people to you (”Lead Generation Programs”) |
13. |
To close “hot” at point of sale |
14. |
As an appreciation gift for best customers (or all customers) for supporting your business |
15. |
To encourage the finalization of unnecessarily delayed contracts for which a quote or a deposit had already been given |
16. |
For subscribing to your periodical, magazine, club, association, business organization, charity organization, etc. |
17. |
To help get financial support from your suppliers to promote their respective lines of business |
18. |
To run “customer loyalty” programs |
19. |
To apologize to a customer (or anyone else) when you are the one at fault
|
| |
|
1. |
As an incentive or reward for your sales, production or clerical personnel |
2. |
To help you collect overdue accounts |
3. |
To provide an incentive for cash or short term payments, or direct debit scheme |
4. |
As a public relations “door-opener”, “ice-breaker” or “rapport-creator” |
5. |
To say “thank-you” for goods and services received” |
6. |
For your own use or your personnel’s use when traveling for business |
